A momentous day. I wrote the last four lines of puffery for the back cover of Watching More Racehorses. It was like squeezing toothpaste from an exhausted and crumpled tube. Excruciatingly hard, until I realised that puffery is not really required, just straight talking.
So I hope all horsewatchers like: “Forget about picking winners! Discover the secrets of behavioural handicapping! Bet on bad behaviour! Bet on horses to lose!”
Plenty of exclamation marks! Now, off to the proof reader.